Communicating the Science of Responsible Antibiotic Use in Animals: White paper

The agriculture industry has struggled with communicating accurate information regarding antimicrobial use, resistance, and mitigation in a positive manner. Communicating with different audiences is a challenge. Our words are powerful, and we must strive to ensure they carry the meaning we intend. Conversations with consumers need to be ‘real’. 98% of people in the United States have no direct connection to agriculture – we must to ensure that our communications make that connection.